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Is your business decision-making motivated by pain or pleasure? In my experience all business decisions are motivated by two main key business drivers – either the pleasure of moving towards something or the pain of moving away from something.

What business drivers are driving your business: are you striving to attain a particular goal or target? Or are you trying to avoid further pain caused by a bad business decision or experience?

Most of us who are running successful businesses have done both. If we’ve had a particularly bad experience, we hopefully learn from our mistakes and make an active decision to not repeat the pattern twice: once bitten, twice shy as the saying goes.

Interested to learn more?

If you’re interested to learn more about your key business drivers or for specific business growth advice tailored to your business situation; Get in touch with our Brisbane accountants at Taggart & Partners on (07) 3391 1188 or email us at and propel your business forward today!

Updated 19/05/2021