Business innovationOn a recent trip to New Zealand, I visited the ski resort of Cardrona where I decided to give snow-biking a try. If you’ve not tried this before, I highly recommend you give it a go – it was great fun!

I have to admit to being a little nervous when I first jumped on and pointed the bike down the mountain but I was soon confidently zipping around like it was second nature.

This got me thinking about when I last stepped outside of my comfort zone in my business and how important it is to constantly challenge yourself to do things differently. It’s all too easy to stick with the familiar and do things the way you have always done them before but where does this get you? Basically you’re on a slippery slope to nowhere!

To avoid your business stagnating and more importantly to grow your business and remain relevant in the business world, I believe it’s vitally important to continuously innovate, whether that be approaching familiar situations from a slightly different perspective or challenging yourself to do something that you’ve never done before.

As a business owner, we generally face a new challenge almost every day but it’s how we deal with it that’s the important thing.

I think our greatest learning experiences, both in business and in life in general, come from making mistakes and learning from them. I certainly fell off the snow bike a few times but I soon learned where I was going wrong!

You also learn from seeing the mistakes that others have made. When I started my own business my philosophy was, and still is, to take my 25 years of learning and experience, amplify what works and turn the rest on its head!

This can be hard to put into practice sometimes: the fear of the unknown can inhibit our ability to take a few risks but more often than not positive things can be gained from giving something new a go, even if it’s just learning not to do something the same way again!

So what are you waiting for? When did you last step outside of your comfort zone? What are you doing that’s different in your business?

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