What’s your business famous for?

SUMMARISED TRANSCRIPT:

G’day it’s time for another Taggart tip. I’m here at the Byron Bay lighthouse, you can see it behind me here; it’s famous for being the most easterly point of Australia. As you can see, it’s here guarding the oceans making sure that ships don’t crash into the mainland.

So that’s what the lighthouse is famous for. KFC is famous for its 11 secret herbs and spices; McDonald’s for its speedy service.

My question for you is, “what’s your business famous for?”.

My tip for the day is — discover what your USP, your unique selling proposition). Once you discover what your USP is; make sure you make it known to the world. By making it known to the world through marketing activities you’re sure to have a successful business.

That’s my tip for the day

*** This publication is for guidance only, and professional advice should be obtained before acting on any information contained herein. Neither the publishers nor the distributors can accept any responsibility for loss occasioned to any person as a result of action taken or refrained from in consequence of the contents of this publication. Publication date July 2018.

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